Mission log · Tye · AI orchestrator · Sunshine Coast QLD

I build the AIthat runs a trade business.

A team of AI specialists, directed by one orchestrator, that finds the work, builds the pitch, coaches the sales calls and keeps the owner across every email, job and dollar. It runs my own two businesses every day. Plus fast, secure websites that win the job.

See the system Email me

Move your mouse to steer the stars

Businesses found274by my bots, across 24 suburbs

Demo sites built268automatically, one per business

Websites sold$6,6006 sites in 2 weeks

Phone sales$4,2502 weeks with my deal-finding bot

Website sales: deposits paid on all six, one paid in full, and some still waiting on the client's domain before going fully live.

Who

Tye, founder of ForgedWeb, Sunshine Coast QLD. I also run Recellix, my iPhone refurbishing business, on software I built myself.

What I build

AI systems that run the business side of a trade company: finding work, pitching, sales calls, the inbox and the money. Plus the websites that win the job.

Running now

One orchestrator and five named AI specialists, plus a call coach, a mentor and an autopilot, all working on my own businesses every day.

Contact

forgedweb.co@gmail.com
forgedweb.co

The system

One orchestrator. A crew of specialists.

Jarbis is the orchestrator. I talk to him by voice, he decides which specialist a request belongs to, hands it over and relays the answer. Each specialist runs its own AI model call, with its own instructions, its own small set of tools and its own voice. Narrow jobs hold their rules better than one agent trying to do everything.

JarbisOrchestrator

Finds the work

Frank

Searches Google suburb by suburb for businesses with a missing, broken or weak website, scores them, and throws the weak ones out.

GuardrailReads the lead pipeline. Cannot contact anyone.

Builds the pitch

Forge

Turns a Google listing into a custom demo website, in one of several design styles, using only facts Google verified.

GuardrailNever invents a licence, a price or a review. A thin listing gets a one-page site, not padding.

Guards what goes out

Winston

Checks every email against the Spam Act and my own rules before it can be sent, and drafts in my voice.

GuardrailNothing sends without my tap. Any complaint or bounce drops a trade back to manual approval.

Keeps the books

Ledger

Tracks every job from quote to won to paid, across both businesses, and answers "who owes me money?"

GuardrailNever adds agreed money to paid money. Won is not paid.

Runs the phone side

Mercer

Works the iPhone deal board: live deals, stock, offers, and what is worth buying.

GuardrailTreats every valuation with suspicion. Every offer is placed by me.

Coaches the calls

Call coach

Builds a call plan for the business I am ringing, listens along, and gives me the next line or the answer to an objection.

GuardrailNothing is spoken to the customer. Only a summary is kept.

Makes me better

Mentor

Reviews my real calls, decisions and predictions every week, and sets a few specific things to practise.

GuardrailStraight, with evidence. No pep talk.

Decides the day

Autopilot

Looks at the real state of everything and picks what is worth doing: scans, builds, rebuilds, clean-ups.

GuardrailStructurally cannot contact anyone. Everything it does is reversible.

Try a request. Watch Jarbis route it.

Tap a request above.

The routing shown here is illustrative: it shows which specialist each kind of request belongs to.

The specialists up close

What each one actually does.

I built my own tools to find clients, pitch them, coach my calls and source stock. They do the repetitive work. Anything that contacts a real person still waits for my tap.

MOD-01Running nightly

ForgedWeb Scout

Finds the clients, builds their demo, drafts the pitch.

Every evening it searches Google for local businesses with a missing, broken or weak website, scores them, and builds each one a custom demo site from their real business details. Then it drafts the email in my voice and lines up the calls.

274businesses found

268demo sites built

24suburbs covered

21trades covered

T-6DiscoverGoogle Places, suburb by suburb, trade by trade
T-5QualifyNo site, a broken site, or Facebook-only
T-4ScoreReviews, photos and hours decide the queue
T-3BuildA custom demo site from real listing data only
T-2DraftAn email in my voice, or a call task with the link ready
T-1ApproveI tap to send. Lanes earn automation, one trade at a time
T-0LaunchSends in a set morning window, with timed follow-ups and guards against double-sending

Transmission received: a demo Scout built for a landscaper in Maleny, from their Google listing.

MOD-02Comms open

The call coach

Sits in on my sales calls, then teaches me from them.

I put the phone on speaker next to the laptop and it listens along. It knows the business I am calling, the demo I built them, and every note from earlier calls.

Before the call

A call plan for that exact business: how to open, three questions to ask, the objections they are likely to raise, and how to close.

During the call

A live transcript, one-tap answers to objections written in my own words, a "what do I say now?" button, and a warning if I say something I shouldn't, like promising a Google ranking.

After the call

It saves the outcome, a summary and the next step. If someone asks not to be contacted, they are taken off every list on the spot.

How it teaches me

Every week my assistant reviews my real records: calls, decisions, and the predictions I log before I make one. It points out the patterns I miss, scores how my predictions turned out, and sets a few specific things to practise. Straight, with evidence, not a pep talk.

MOD-03Listening

Jarbis

A voice assistant that runs the whole operation.

I talk to it hands-free on my laptop or my iPhone. It answers from the real database, never guesses a number, and remembers how I like things done.

It also keeps me across my inbox: who has replied, what they said, and who needs an answer, so no lead goes cold. It can read my Gmail but never send from it, and an outreach email only goes out when I name the business and tell it to.

onboard-ai · example commands

> "Scan Buderim for plumbers"

> "Build a demo for this one business"

> "Who should I call next?"

> "What have you been doing today?"

> "How are the phones going?"

> "Has anyone replied?"

It also runs an autopilot that decides what work is worth doing each day. By design it can scan, build and organise, but it cannot contact anyone.

Coming nextA lot more of it over SMS.

MOD-04Recruiting

Hiring callers

Recruiting a small crew of commission callers.

Applicants take a quiz with a recorded voice answer, then a harder second round: handling objections out loud and spotting mistakes. An AI second opinion sits next to mine on every applicant, and interviews are booked in one tap.

Why I'm hiring

The callers are also how the system learns. Every real conversation, and every client landed with its help, teaches it how these calls actually go. After about two months of that, the plan is to flick the switch and let it take on more of the work itself.

Demo fleet

Built by my bot, before anyone asked.

A few of the 268 demo sites Scout has built on its own, each one from a real business's public Google listing. Different trades, different designs, every one ready to text the owner.

DEMO-01Healthy HorticultureLandscaping · MalenyOpen the demo

DEMO-02Greenish Tree CareArborist · Peregian BeachOpen the demo

DEMO-03Koala Plumbing & GasPlumber · MooloolabaOpen the demo

DEMO-04Summit Electrical & AirElectrical and air-con · MooloolabaOpen the demo

DEMO-05Abbott Bros BathroomsBathroom renovations and tiling · NambourOpen the demo

DEMO-06Jakeda FencingFencing · BeerwahOpen the demo

These are unsolicited demos made to pitch the business, not client work. Photos are from the business's own listing or clearly labelled illustrations.

For a trade company

The same system, pointed at your business.

Trade owners lose hours every week to chasing leads, quotes, invoices and ads. Here is what is already running, and what I would build next on the same foundations.

Running today

Winning the work

Finds businesses and customers worth contacting, and scores them
Builds a tailored pitch or demo automatically
Drafts follow-ups in the owner's voice, sent on their tap
Coaches the sales call live, then files the notes
Reads the inbox and flags every reply that needs an answer

Ready to build

Invoices and getting paid

A finished job becomes a drafted invoice, built from the quote and the job notes
Sent on the owner's tap, never automatically
Polite reminders when an invoice goes overdue, in wording the owner approved once
Payments matched to invoices, so "who owes me money?" has a real answer, by voice
Ledger already keeps agreed money and paid money separate. This extends it to every invoice

Ready to build

Ad campaigns

Picks the suburbs and services worth advertising, from real local data like Scout already collects
Writes the ad copy and images in the company's own style
Builds a landing page for each suburb, like the 12 area pages on Mould Medico
Tracks cost per lead from every call and form
Flags ads that are burning money. Nothing changes spend without the owner's OK

Ready to build

Quotes, jobs and customers

A photo of the job becomes a draft quote from the owner's own price list
Booking reminders and follow-ups by SMS
A text back when a call is missed, so the job isn't lost to the next tradie
A review request after every finished job
A morning voice brief: what needs the owner today

Security

Secure by design, and tested, not assumed.

An AI that can act on a business needs hard limits, not polite instructions. Every item here was attacked and tested on my own systems.

The AI and its dashboard

Prompt-injection guard. Once an email has been read in a conversation, every tool that can act is locked for the rest of that turn. A stranger's email cannot make the AI do anything.
Read-only inbox. The AI can read the Gmail inbox but has no permission to send from it. Outreach only goes out when I name the business and approve it.
Nothing reaches a customer on its own. Sending is not even connected to the autopilot.
Hard spending caps. Paid API calls are counted and refused before a limit is hit, not after the bill arrives.
Proper sign-in. Hashed passwords, a separate session for every device, lockouts after wrong attempts, and cross-site request protection.
Not on the open internet. The dashboard only listens on the machine itself. Remote access goes through an encrypted tunnel.

The websites

No WordPress, no plugins. Plain, fast files on Cloudflare's network, so there is no admin login or plugin for anyone to break into.
HTTPS everywhere, by default.
Card details never touch the site. Stores take payment through Stripe's own checkout.
Keys stay private. A build fails outright if a secret key would end up in a public page.
Owner dashboards behind a login, and form spam limited at the server.
Spam Act compliance on every email: a real sender and a working unsubscribe.

The phone side · Recellix

A radar for the phones I flip.

I refurbish and resell iPhones. DealBot sweeps the listings so I only look at the ones worth buying.

$4,250 in phone sales in the 2 weeks I ran it

1,663 listings assessed

Read the listingModel, storage, and any faults in the description
Price it my wayMy own repair costs, fault deductions and resale prices
Screen for scamsiCloud locks, too-good-to-be-true pricing, brand-new accounts
Profit gateOnly deals with $150 or more in it get through
Alert my phoneA push notification within seconds, with the offer note drafted
I make the offerEvery offer is placed by me, never sent by the bot

Websites · case studies

Six sites. Six different worlds.

Sold in the last two weeks, each designed from the client's own material. Tap a planet for the brief and the result.

Sold · deposit paid · domain connecting

Mould Medico

Mould remediation, Sunshine Coast. A full rebuild of their WordPress site.

The brief

Their WordPress site took 8 seconds to load on a phone, weighed 2.3MB, and their suburb pages were near copies of each other.

The result

A faster, more interactive site that keeps every existing page address. Numbers below are from Google's own speed test.

Google speed score63 → 95

Home page load8.0s → 2.9s

Page weight2.3MB → 213KB

Articles marked up for Google0 → 33

Visit the site

Sold · deposit paid

Detail District

Mobile car detailing, Sunshine Coast to the Gold Coast.

The brief

A mobile detailing business running on flyers and Instagram, with no website of its own to send people to.

The result

A site customers can browse and book from, with their real packages, prices and footage. Sold.

Visit the site

Sold · deposit paid

HO.inc

Underground rap events, Brisbane.

The brief

An underground events crew whose shows lived on Instagram and a ticketing link.

The result

A home for the brand and every show, built to look like their own recap cards. Sold, with a ticketing system to come.

Coming nextIts own ticketing system for their shows.

Visit the site

Sold · paid in full

E1AC

Streetwear label. A full online store.

The brief

A streetwear label selling from a simple static site.

The result

A full store with checkout and stock control, in the direction the owner chose from three. Paid in full.

Live link on request.

Sold · deposit paid

Gatton Florist

Independent florist, Lockyer Valley. Won on a cold call.

The brief

An independent florist on an old Squarespace site, where delivery areas and cut-off times were buried in banner text.

The result

Ordering and delivery made obvious on a phone. Won from a single cold call, and sold.

Visit the site

Sold · deposit paid

Cowarchive

Authenticated archive designer streetwear, Melbourne and Albury. A full online store, won from a cold Instagram message.

The brief

Selling one-of-one designer pieces through a basic Squarespace store.

The result

A premium store that carries over all 175 pieces and every page address, won from a cold Instagram message. Sold for $2,000, deposit paid.

Visit the site

Website pricing

Websites, priced plainly.

Clear prices, in Australian dollars. Every build is fast, designed for phones first, and includes the basics Google needs to read it properly.

One-page site

$400 to $800

3 to 5 working days

A single, fast page with everything a local business needs: services, photos, reviews, contact and a map.

Multi-page site

$1,000 to $1,500

1 to 2 weeks

Four or five pages, like Detail District or Mould Medico, with room for services, areas, FAQs and a proper enquiry flow.

Online store

$2,000 to $2,500

2 to 3 weeks

Products, cart and checkout, with an admin dashboard so the owner can change products, prices and photos themselves.

Admin back end

$550 once

Adds 3 to 5 days

Add to any site: swap photos, edit products and prices, update links and see analytics, without paying anyone.

Automation and AI tools

Quoted per job

Scoped with you first

The same kind of tools I run my own businesses on: lead finders, quote and enquiry flows, inbox summaries, alerts, assistants.

Hosting and upkeep

$40 a month

Every site

Plus $36 a month when there is an admin dashboard. Builds of $2,000 and up are bundled at $60 a month.

25% deposit to start. The balance can be spread over 2 to 4 weeks. The domain can be in your name or bought for you.

Skills and tools

AI agents and orchestration
Anthropic Claude API, tool use
Prompt-injection defence
Voice: speech to text, text to speech
Node.js, Express
SQLite, Supabase
HTML, CSS, JavaScript
React, Vite, Tailwind
Stripe checkout
Cloudflare Pages, Workers, Tunnels
Google Places and Gmail APIs
SEO and site migrations
Structured data
Headless browser automation
Video and image processing
Push notifications

How I work

Fast, because of the tools. Careful, by design.

Built with AI, directed by me

I design and build with AI coding tools. That is how one person ships a 61-page site in a day and runs two businesses on his own software. The taste, the decisions and the client relationship are mine.

Nothing contacts a customer on its own

Every email, offer and message goes out on my tap. The bots do the research and the prep. That protects my clients, my sender reputation and the law around cold contact.

Truthful by default

Demo sites only use a business's real details. No invented reviews, no fake stats, no stock photos passed off as their work, and no promises about Google rankings.

Get in touch

Ready for launch?

Want a site like these, or tools like mine? Send me a message.

forgedweb.co@gmail.com forgedweb.co